People love personalization-- something made just for them. An article in The Wall Street Journal a few days ago talked about that exact thing. As you know, companies use your data to figure out what you like. Now they are making custom mixes of stuff like shampoo, vitamins, and health drinks for people based on their preferences. . . .
Good service starts at the curb
The way the sidewalk in front of your establishment looks says a ton about how you do business inside.
It isn't easy to keep the sidewalk clean. The sidewalks here in Chicago are a doozy. On these gritty paths I have seen mattresses, diapers, red panties, chicken bones, and enough broken glass to encapsulate a high . . .
Using the bartender to push off-premise sales
I often get asked by new clients: "Luke, how do I get people to try/buy/like my product?"
The beverage world is a jungle. There are so many products new and old that are competing for space in the consumer's glass. My biggest tip for this question stems from how people order drinks these days.